Coke: Still 'it' with the kids
04/20/2008 20:45
There has been a lot of great work in the last decade to wake kids up to alternatives to industrial food. Here and there, farm-to-school programs have been launched, soft drinks banished from cafeterias, books like Eric Schlosser's Chew on This have emerged.
Yet clearly, much more work needs to be done. Seems that teens are still gulping down Coke and flocking to McDonald's (when they're not heading for Burger King, evidently seen by kids as the main alternative to McD's).
I'm getting this from an article in BrandWeek on the latest marketing poll on teens. Evidently, Coca-Cola and McDonald's remain the No. 1 consumer brands among the 11-18 set.
Read the entire article here.