For Marketing, the Most Valuable Player Might Be YouTube
02/09/2008 21:39
SOME religions believe in an afterlife. Others do not. On Madison Avenue after the Super Bowl, most everyone is a believer.
That is because the Internet, digital video recorders, mobile devices and other technologies are giving a strong postgame presence to the commercials that appear each year during the Super Bowl. The spots can be watched later on Web sites, forwarded to friends through e-mail, discussed on message boards and assessed on blogs.
It is a far cry from just a few years ago, when the Super Bowl commercials disappeared after the game, along with the losing team. Now the strategy among sponsors is to maximize postgame exposure to help amortize the eye-popping cost of a Super Sunday spot — this time, an estimated $2.7 million for each 30 seconds of national air time.
Read theentire article here.