How to make the most out of social marketing
It seems there is no getting away from social marketing because more and more consumers are turning to social platforms, not only to meet people but also to make purchasing decisions. A new study from TNS Media Intelligence/Cymfony could help marketers with a social media strategy.
Before we get to that, let's take a look at social platforms. MySpace is still the top dog of social networking with nearly 56 million unique users (4% growth year over year), followed by Facebook with 20 million uniques (102% YoY growth) and Classmates Online (12 million uniques). Another high growth social marketing entity is LinkedIn with just over 7 million users (271% YoY growth).
Smart marketers are paying attention to this area of growth but many want a little direction. This is where the report from TNS/Cymfony comes in. According to the report there are three steps that should be taken before a social campaign is launched.
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