Misleading advertisement nets free burritos for students, headaches for Burrito Bros.
03/28/2008 09:51
It was a hot, spicy mess for Burrito Bros. Taco Co. owner Randy Akerson realized he'd be giving burritos away for free all week.
Akerson, 57, was involved in a promotion gone wrong, he said, when a marketing firm ran an advertisement in Monday's Alligator claiming that the restaurant, located at 1402 W. University Ave., would be giving away burritos to anyone with a student ID.
When his wife brought home the newspaper that night and showed him the ad, he had only one response.
"I'm so screwed," he said.
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