Ten Steps To Success With Online Viral Marketing Campaigns

There are no guarantees when it comes to planning a viral marketing campaign, but that doesn’t mean there’s nothing you can do to improve your chances of success.

Here are 10 things to keep in mind when it’s time to begin your next project.

1) It’s all about the creative idea. Just like Hollywood movies and video games, which live or die based on consumer affinities, the success of an online viral campaign hinges on an intangible “secret sauce”: the ability to entertain, inspire, and engage a mass audience. When embarking on a viral campaign, run your concepts by your professional colleagues and your non-industry friends. Make sure it’s easy to communicate, entertaining, and captures their imagination. Is it high concept enough to attain mass appeal?

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