Tween Girls Bullish on Fashion Fantasy Game: Online Fashion Game Gains New Entrepreneurs

The Fashion Fantasy Game, a unique fashion game and virtual world for teens and tweens has attracted over 9,000 unique visits and more than 2,500 players in the first month of its launch. The site is an online "internship" that lets budding entrepreneurs learn about business while they role play as either fashion designers or store owners - it's playtime with a bottom line. "I created this new teen fashion game to help young girls get insights into business, inspire them and broaden their horizons," explains CEO Nancy Ganz.

Going beyond the paper doll format of other online fashion games, www.fashionfantasygame.com leverages the world of fashion to explain complex business concepts, carefully blending professional jargon with teen-speak. Designers and store owners compete for rankings, ratings and virtual currency while exploring the effectiveness of marketing, advertising and promotion. There are multiple levels and players upgrade to paid memberships to enter contests with real prizes. Fabric selections, manufacturing locations, real estate choices, trademark options, exclusivity arrangements, and learning to network within your industry are all thoughtful decisions that are carefully explained.

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