Music labels find themselves up against the Wal
The discount giant Wal-Mart has threatened to stop selling CDs from major record labels unless the...
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The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free
“You and I are incredibly lucky.
For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online—content that people want...
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Trust Economies: Investigation into the New ROI of the Web
44.04.TrustEconomy.pdf (543,5 kB)
Julien Smith and Chris Brogan “If You Build It, They Won't Come What happened to the early days? You built a baseball stadium, a store, a web app, and people flocked to it... now what? We are suspicious of marketing. We don't trust strangers as willingly....
Web sites you should visit
Service Quality Institute is the global leader in customer service skills and brings you all the materials necessary to improve your customer service. The founder and president is John Tschohl (pronounced Schole). "Time" magazine calls John a "customer service guru".
The Customer Service Zone was created to provide practical information to help companies, organizations and employees provide more effective customer service. Regardless of type of business, or sector you'll find valuable, and often free information here.
What is it and how does it work?
Our primary goal is to serve as the number one information service provider to companies that target youth.
Billed as the authority on Buzz Marketing
Seth Godin is a bestselling author, entrepreneur and agent of change. This is his blog. Read it daily!
An online marketing magazine delivering breaking news, analysis and industry data geared to corporate branding professionals.
What is Guerilla Marketing: It is a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money.
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04/04/2008 10:04
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04/04/2008 10:02
OMG! Unilever Launches Degree Girl Aimed At Teens
LEVERAGING THE COMMONLY ACCEPTED FACT that girls today are maturing at younger ages than previous...
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04/03/2008 12:05
'Dark Knight' ad push is an event in itself
The billboards arrived without fanfare or explanation in more than a dozen major cities last May....
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04/03/2008 12:00
Marketing War Among Big 3 TV Makers
The world’s big 3 TV makers are launching new products and beginning global marketing activities...
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03/28/2008 10:30
Seven steps to successful guerilla marketing in rough times
More than 99 percent of black-owned businesses can be described as small businesses. They are...