Coke: Still 'it' with the kids
There has been a lot of great work in the last decade to wake kids up to alternatives to...
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The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free
“You and I are incredibly lucky.
For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online—content that people want...
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Trust Economies: Investigation into the New ROI of the Web
44.04.TrustEconomy.pdf (543,5 kB)
Julien Smith and Chris Brogan “If You Build It, They Won't Come What happened to the early days? You built a baseball stadium, a store, a web app, and people flocked to it... now what? We are suspicious of marketing. We don't trust strangers as willingly....
Web sites you should visit
Service Quality Institute is the global leader in customer service skills and brings you all the materials necessary to improve your customer service. The founder and president is John Tschohl (pronounced Schole). "Time" magazine calls John a "customer service guru".
The Customer Service Zone was created to provide practical information to help companies, organizations and employees provide more effective customer service. Regardless of type of business, or sector you'll find valuable, and often free information here.
What is it and how does it work?
Our primary goal is to serve as the number one information service provider to companies that target youth.
Billed as the authority on Buzz Marketing
Seth Godin is a bestselling author, entrepreneur and agent of change. This is his blog. Read it daily!
An online marketing magazine delivering breaking news, analysis and industry data geared to corporate branding professionals.
What is Guerilla Marketing: It is a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money.
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04/20/2008 20:45
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04/15/2008 08:26
Big retailers seek teens (and parents)
Having lost shoppers to hip specialty shops, department stores are reinventing themselves to...
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04/15/2008 08:19
Celebrities lend star quality to teen marketing
Celebrities, retailers say, bring a cachet to products that advertising can't touch. And...
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04/15/2008 08:14
Advertising: The Bottom Line
Is green marketing a real, concerted effort to improve the environment, or just a cynical...
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04/04/2008 10:06
Ad school does a (student) body good
The choice of the next generation could be a new Brooklyn high school for students who want...