04/28/2008 08:31
For many of the 255 million Americans with cell phones, the gadgets are indispensable for everything from tracking appointments to taking photographs to telling time. Now, advertisers want their piece of the mobile phone.
As consumers increasingly use their handsets to browse the Web, it's no...
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04/28/2008 08:28
A number of Hollywood studios are sparing no expense to market those films they expect to be summer blockbusters, studio executives say.
One unidentified studio executive said with 25 potential blockbusters expected to be released this summer, Hollywood executives are spending as much as they can...
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04/28/2008 08:26
Moviemaker Spike Lee will do a short film for cellphone company Nokia that will be created entirely from material contributed by consumers at nokiaproductions.com. Through Aug. 21, would-be collaborators can upload original text, music, images or video. Lee will decide what makes the cut for...
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04/20/2008 20:49
Almost from the moment Beijing won the rights to host the 2008 Summer Olympics, China has been in the global spotlight -- and the country's citizens have been bombarded with marketing campaigns, many from non-Chinese companies, focusing on the event and targeting a sense of national pride. The...
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04/20/2008 20:46
Ah, summer. A season of secret identities, spandex bodysuits and the crack of the bullwhip. Yep, a raft of Hollywood blockbusters are once again embracing Madison Avenue with the hopes of box-office glory. Here begins a semi-regular series from Madison & Vine that will look at the marketing...
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04/20/2008 20:45
There has been a lot of great work in the last decade to wake kids up to alternatives to industrial food. Here and there, farm-to-school programs have been launched, soft drinks banished from cafeterias, books like Eric Schlosser's Chew on This have emerged.
Yet clearly, much more work needs...
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04/15/2008 08:26
Having lost shoppers to hip specialty shops, department stores are reinventing themselves to attract both adults and their style-minded children.
J.C. Penney, Macy's, Bloomingdale's, Saks Fifth Avenue and Kohl's are all adopting approaches — from celebrity-designed fashions to mobile...
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04/15/2008 08:19
Celebrities, retailers say, bring a cachet to products that advertising can't touch. And when you're trying to reach the teen market, stars shine even brighter.
Musical artist Fergie is pitching Mac cosmetics' Viva Glam line. Actress Amanda Bynes has her own apparel line at Steve &...
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04/15/2008 08:14
Is green marketing a real, concerted effort to improve the environment, or just a cynical attempt to cash in on a trend? What's the future of traditional advertising? Which brand has been doing a good job in terms of both awareness and building a positive image in the eyes of consumers? For...
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04/04/2008 10:06
The choice of the next generation could be a new Brooklyn high school for students who want to become “Madmen.”
Borough President Markowitz’s dream of a high school dedicated to teaching Madison Avenue skills to Atlantic Avenue kids has finally been realized with the city’s commitment to the...
