03/20/2008 10:51
Like many U.S. retailers, Sears faces a challenging present and an uncertain future. In 2005, the venerable chain merged with Kmart, but the union has not been an easy one. Parent company Sears Holding, Hoffmann Estates, Ill., which oversees approximately 3,800 stores across the U.S. and...
—————
03/20/2008 10:46
They're brilliantly creative. They're enviably down-to-earth. They're universally imitated. And they're entering one of the most challenging periods the company has faced in 46 years.
You'd think Robert Ulrich would be warming up for his victory lap right about now. The soon-to-retire CEO...
—————
03/20/2008 10:36
It seems there is no getting away from social marketing because more and more consumers are turning to social platforms, not only to meet people but also to make purchasing decisions. A new study from TNS Media Intelligence/Cymfony could help marketers with a social media strategy.
Before we get...
—————
03/20/2008 10:32
Madison Avenue has some strategies to help shield Olympic marketers from the controversy swirling around China's positions on Darfur and Tibet.
The Beijing Summer Games are less than five months away, but ad executives are busy shooting the scores of commercials that will be broadcast on prime-time...
—————
03/20/2008 10:25
One Infinite Loop, Apple's street address, is a programming in-joke — it refers to a routine that never ends. But it is also an apt description of the travails of parking at the Cupertino, California, campus. Like most things in Silicon Valley, Apple's lots are egalitarian; there are no reserved...
—————
03/14/2008 10:01
The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers. Of those two, I think consumers earn the greater reward from the wealth hidden in infinite niches.
But the long tail is a decidedly mixed blessing for...
—————
03/14/2008 09:59
"When marketing is continuous and targeted rather than occasional and shotgun, business gets easier," writes co-author Joanna Krotz of the Microsoft Small Business Kit.
"If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much...
—————
03/14/2008 09:53
As some UW-Madison students frantically search for summer internships with national companies, others already represent some brands through a unique, peer-to-peer advertising agency.
RepNation, an advertising company known for finding creative ways to reach media consumer groups, currently employs...
—————
03/14/2008 09:49
This year's primaries have been some of the most exciting in living memory. There's been new thinking, bold new political approaches and bold new marketing practices. Barack Obama's campaign has been extraordinary for a number of reasons, ranging from the radical use of new media tools to the use...
—————
03/11/2008 12:53
Samsung Electronics and Adidas have joined the race against Apple and Nike to offer people a device that plays music and keeps track of workouts.
Samsung's miCoach music mobile phone even lives up to its name by encouraging people as they run, telling them to "speed up" if they aren't...
