04/04/2008 10:04
The discount giant Wal-Mart has threatened to stop selling CDs from major record labels unless the labels lower wholesale prices. Wal-Mart wants to sell CDs for $5 to $12, according to an article in the April 3 Rolling Stone magazine.
This column is no valentine to Wal-Mart, but I do applaud them...
04/04/2008 10:02
LEVERAGING THE COMMONLY ACCEPTED FACT that girls today are maturing at younger ages than previous generations, Unilever is targeting teens with a new product created just for them--Degree Girl--and is launching an ad campaign called "OMG!" this month in support.
Unilever spokesperson...
04/03/2008 12:05
The billboards arrived without fanfare or explanation in more than a dozen major cities last May. Bearing two simple catchphrases, "Harvey Dent for district attorney" and "I believe in Harvey Dent," they featured a photo of a stately Dent (imagine Eliot Spitzer with a shock of blond hair) against...
04/03/2008 12:00
The world’s big 3 TV makers are launching new products and beginning global marketing activities aimed at the second quarter, the sales result of which will determine their business performance.
Samsung focuses on the eco-friendly design, LG focuses on enhancing its brand identity and Sony...
03/28/2008 10:30
More than 99 percent of black-owned businesses can be described as small businesses. They are literally the backbone of our community. Their success means job creation, more ownership and dollars that circulate and stay in our communities, critical elements for creating black wealth on a widespread...
03/28/2008 10:11
More than 99 percent of black-owned businesses can be described as small businesses. They are literally the backbone of our community. Their success means job creation, more ownership and dollars that circulate and stay in our communities, critical elements for creating black wealth on a widespread...
03/28/2008 10:03
Movie theaters are not just for movies anymore.
Coming soon will be live baseball games, rock concerts, classic television shows and an array of other offerings not typically associated with the silver screen.
From nickelodeons to drive-ins to multiplexes, American movie theaters have always...
03/28/2008 09:51
It was a hot, spicy mess for Burrito Bros. Taco Co. owner Randy Akerson realized he'd be giving burritos away for free all week.
Akerson, 57, was involved in a promotion gone wrong, he said, when a marketing firm ran an advertisement in Monday's Alligator claiming that the restaurant, located at...
03/28/2008 09:47
Every marketer, pollster, and advertiser knows this much about Hispanics living in the United States: They are deeply family oriented, and their families are big. So when Alicia Morga, founder and CEO of the Hispanic-focused online-marketing firm Consorte Media, first started working with ad...
03/20/2008 12:03
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