02/04/2008 09:50
Poor customer service from airlines is legendary. It's cliche. It's so common that when we do get great service we feel like we've won the lottery, if only for a moment.
But it doesn't have to be that way. Sure, airlines have big challenges that can be obstacles to providing great customer...
01/31/2008 10:00
Young people have always been more hip to technology and the Internet than their parents - and usually more politically out of it.
But with the emergence of technology as an organizing tool in the presidential campaign, young voters are turning their expertise in all things digital into a real-life...
01/31/2008 09:59
If you’ve traveled through central Indiana much in recent years, you’re probably familiar with Liberty Tax Service. The 24 area Liberty Tax Service outlets are known for their human mascots dressed up as the Statue of Liberty or Uncle Sam, standing on street corners and waving in traffic.
With...
01/31/2008 09:56
Could Quiznos be growing up?
The sandwich chain that gave us Baby Bob, a man suckling a wolf and those curious Spongemonkeys is now showing a softer and gentler side. Chief Marketing Officer Steve Provost, a former executive at Yum Brands, said the chain is trying to win back women, many of whom...
01/31/2008 09:46
Loyal Starbucks customers are used to shelling out extra bucks for their brew, but recently the gourmet coffee giant decided to experiment with a $1 cup of coffee (including refills).
Testing is limited to Seattle. The move is the latest twist in a corporate saga in which chairman Howard Schultz...
01/22/2008 14:04
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01/22/2008 13:40
Prospects for what you sell don’t pay attention to most advertising. They pay attention only to things that interest them. And they buy benefits, not features. Just ask Jay Conrad Levinson…he should know. Mr. Levinson has established himself in the marketing industry as the Father of Guerrilla...
01/22/2008 13:35
Affiliate marketing is a great way to make an extra income. Once you have everything all set up and ready to go, you can begin making an income from your efforts. Affiliate marketing is when someone else pays you a commission or a percentage of what you sell for them. For example, a coffee business...
