03/11/2008 12:51
Hot on the heels of Apple’s (AAPL) unveiling of an iPhone software development kit last week, game-makers are rushing to join Electronic Arts (ERTS) and Sega (SGAMY) in planning games for the coveted uber-device. Yesterday, mobile developer Gameloft (GLOFF) announced it was cooking up some...
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03/11/2008 12:47
Zadby, Inc. announced that it has launched an online marketplace (www.zadby.com) where advertisers, marketers, and brand managers can connect with freelance video producers to create innovative product placement videos tailored for sites like YouTube, AOL, and MySpace.
As traditional spot...
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03/11/2008 12:44
Whether e-mail is clinically addictive or merely figuratively so is in dispute. That it encourages obsessive behavior isn't. The average American e-mail user checks his or her inbox five times a day, according to AOL. What smart marketer doesn't want to be where customers fanatically look?
Sierra...
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03/11/2008 10:33
Blogs, RSS, podcasting, social networks. As the Web has evolved, the time it has taken new technologies—even grass-roots, beneath-the-radar developments—to move from concept to mainstream has become shockingly brief.
And while we've moved beyond the idea that Web 2.0 technologies will replace...
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03/11/2008 10:30
Five top package-goods manufacturers are using mobile phones in an effort to revive the art of coupon redemption.
Procter & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark are teaming with retail giant Kroger for what will almost certainly be the biggest test of wireless coupons...
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03/07/2008 14:21
There has been much written lately regarding the online marketing of ringtones and other mobile content. Various settlements and cooperative agreements have been reached between government agencies and companies. What can marketers, publishers and networks do, and equally importantly, not do if...
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03/07/2008 14:19
Outstanding entrepreneurs are often excellent do-it-yourselfers. They learn to be great at their core businesses while handling the thousand-and-one tasks that require attention on a daily basis. But the trick to real success is understanding what tasks to take on and when to call in the...
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03/07/2008 14:14
Nearly one in two marketers has not yet allocated dollars to emerging media, such as social networks, blogs, or word-of-mouth initiatives, a study reveals.
The finding is part of the Direct Marketing Association's Statistical Fact Book, released yesterday. The fact book assembles data from...
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03/07/2008 14:10
If I asked you, "Why do your customers buy your product or service?" could you tell me? If I probed further and challenged you, "And why do they buy from you?" do you think you'd have a really good understanding of their true reasons?
Sure, you might answer, "Because they need what I offer,...
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02/29/2008 10:18
At the age of 40, King Gillette was a frustrated inventor, a bitter anticapitalist, and a salesman of cork-lined bottle caps. It was 1895, and despite ideas, energy, and wealthy parents, he had little to show for his work. He blamed the evils of market competition. Indeed, the previous year he had...
