02/27/2008 09:11
There's plenty of help available when it comes to marketing. The key is choosing the right kind to help grow your business.
Outstanding entrepreneurs are often excellent do-it-yourselfers. They learn to be great at their core businesses while handling the thousand-and-one tasks...
02/27/2008 09:09
Resist the urge! Don't trim the marketing budget.
That's the advice of strategists specializing in small- to mid-sized companies as we head into an increasingly tight economy and competition for business gets tougher.
While it's temping to view marketing dollars as discretionary...
02/27/2008 09:05
The Fashion Fantasy Game, a unique fashion game and virtual world for teens and tweens has attracted over 9,000 unique visits and more than 2,500 players in the first month of its launch. The site is an online "internship" that lets budding entrepreneurs learn about business while they role play as...
02/27/2008 07:45
Your cell phone is perfect for them.
“Them” being advertisers, and your cell phone may be something of their holy grail, because it's a device you have on you all the time, you use several times a day, plus advertisers have the potential to use it to know exactly where you are.
That...
02/14/2008 17:56
Ask Christian Lindholm to peer into the future of the mobile industry, and he'll dish out opinionated takes on topics ranging from beautiful phones to broken business models.
A 10-year veteran of Nokia's (Lindholm has done stints with its famed user interface group. He also directed Yahoo! )...
02/11/2008 13:25
Younghee Lee is living proof that Samsung is getting more serious about marketing. “I don’t know much about technology,” Lee says, disarmingly, shortly after she sits down for a brief interview at the hotel that Samsung has pretty much overrun during the Mobile World Congress in Barcelona. Petite...
02/09/2008 21:44
Being treated like a dog may not be such a bad thing if being pampered is part of the deal. Philip L. Francis, the chairman and chief executive of PetSmart, says his company has found that many pet owners want just that kind of treatment for their pets.
Mr. Francis, 61, says PetSmart is benefiting...
02/09/2008 21:39
SOME religions believe in an afterlife. Others do not. On Madison Avenue after the Super Bowl, most everyone is a believer.
That is because the Internet, digital video recorders, mobile devices and other technologies are giving a strong postgame presence to the commercials that appear each year...
02/09/2008 21:36
Practical business tips from Mark Reitman, the founder of Hot Dog University in Milwaukee, include choosing the right soundtrack
Do you need a degree to run a hot dog cart? Mark Reitman, the founder of Hot Dog University in Milwaukee, thinks so. For $300, the former elementary school...
02/04/2008 09:53
What makes my favorite business enterprises so extraordinary that I will continue to seek out their products and/or services over the long haul?
As a libertarian and market anarchist, I appreciate the high-spirited entrepreneurs who confront a maze of government impediments in order to start up a...
